Innovative sponsorship for a monumental Canvas
Scaffolding will envelope the palace of Versailles' Royal Courtyard until June 2012 as the roof and main building undergo restoration. The Palace of Versailles wrapped this over-1,000m2 structure to welcome visitors with a monumental, artistic and surprising sight that shows the architecture and gardens off to their best advantage.
Nexans, a Palace of Versailles benefactor since 2007 and a global cable expert, sponsored this creation, thereby participating in the promotion of the campaign to adopt trees, benches and statues on the grounds of Versailles.
Athem offered to contribute its skills by designing the work free of charge as part of the sponsorship. The exact reproduction of the palace's façade with a trompe-l'œil image of the grounds of Versailles in the background takes visitors by surprise in a place where they expect to see stone instead of greenery. The architecture acts as a screen and reveals nothing of the gardens, from the grand perspectives formed by the linden trees to the groves' controlled nature, where vases, sculpture groups and statues made by the 17th-century's greatest artists dialogue with stone and marble benches.
Visual artist Pierre Delavie wanted this ephemeral work to reintroduce nature into the heart of the palace's architecture by bringing Versailles' two faces – the courtyard side and the garden side – together in a single, dreamlike image.
"I am glad Nexans can again help the Etablissement public de Versailles modernise the palace and grounds, thereby contributing to its radiance worldwide," Nexans Chairman and CEO Frédéric Vincent said about the project. "What's more, I am sure that associating our group's name with an unprecedented, original work will be an additional source of pride for all our employees."
With energy as the basis of its development, Nexans, worldwide expert in the cable industry, offers an extensive range of cables and cabling systems. The Group is a global player in the infrastructure, industry, building and Local Area Network markets. Nexans addresses a series of market segments: from energy, transport and telecom networks to shipbuilding, oil and gas, nuclear power, automotives, electronics, aeronautics, material handling and automation. Nexans is a responsible industrial company that regards sustainable development as integral to its global and operational strategy. Continuous innovation in products, solutions and services, employee development and engagement, and the introduction of safe industrial processes with limited environmental impact are among the key initiatives that place Nexans at the core of a sustainable future. With an industrial presence in 40 countries and commercial activities worldwide, Nexans employs 23,700 people and had sales in 2010 of 6 billion euros. Nexans is listed on NYSE Euronext Paris, compartment A. For more information, please consult www.nexans.com